URL shorteners’ main strength was the fact that twitter didn’t shorten URLs. But now it does, so it is almost entirely useless to shorten your URLs. Almost. There are two cases that are still valid, and even though I dislike url shorteners, these use-cases will keep them alive for a while:
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- an optional /XXX suffix for the user who shared the link (depending on the implementation this can preceed the url)
This way you get the analytics and you get a short, but still meaningful URL, telling you exactly where you will land after clicking it. As we no longer need URLs to be as short as possible, we can get rid of that part, retain the analytics part, and improve on readability.
I use http://www.ttwi.st which is a premium URL shortener made for Internet Marketers. They are Clickbank friendly, have great tracking and have their own API. Your stats are also your own rather than having links shared with other people like some other URL shorteners.
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